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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"If you work in advertising, chances are that someone outside the industry has asked you about subliminal advertising. The 4A’s Marsha Appel looks at the rise and fall of the greatest advertising myth of the 20th century ..." 
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From
gizmodo
"The myth of the ‘base tan’ needs to die. Like Bonnaroo and flip-flops, the concept of the base tan reappears every summer and gets enthusiastically endorsed by a subset of confused people with dubious hygiene standards ..."
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"That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of the luxury shopper ..."
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"Online consumer behaviour changes rapidly, so it’s a good idea for small and medium enterprises (SMEs) to be ahead of the game and to try to understand how their customers are behaving online. The latest report from PriceWaterhouseCoopers (PwC) called ‘Demystifying the online shopper’ examines some of the mythology surrounding online consumer behaviour, and could be a useful resource for any business with a digital strategy..."
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Scoop.it!
"Real life is more complex than the stereotypes of French consumer behaviour. Read our blog to find out what this means for your marketing efforts in France ..."
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"We debunk 10 widely believed statements about visual perception and how we use our brains, such as the myth that we only use 10% of our brains ..."
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From
medium
"Six common mistakes marketers do in their effort to understand consumers behavior ..."
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"Want to join thousands of others raising their voices for change? Register as a Global Citizen, and start taking action to fight extreme poverty today ..."
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