"The consumer purchase process involves rational evaluation of a product's features and attributes. But it is perceived emotional end-benefits that make us decide to buy ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Prime Minister Narendra Modi wants to boost manufacturing in his country, but it's cheaper and easier to import than make in India ..." 
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"An average life is governed by thousands of decisions but has modern society jumped the shark when it comes to choice? Is More actually Less? ..."
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"This week, AdAge reported the surprising results of a survey revealing that Walmart is the favorite retailer among millennials age 24 and under, and the second-favorite (after Target) of millennials age 25-34 ..."
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"It adorns a bevy of smartphones and tablets around the world. No, not plastic, but Corning’s Gorilla Glass ..."
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