consumer psychology

"Uncovering ways to extend a brand’s shelf life are essential – and readily available, thanks to social listening. These successes will inspire your efforts ..."

"From movies and media to publishing to fan events, comics and superheroes continued their triumphant march across the pop culture landscape in 2017. Here are some of the highlights ..."

"Product placements and advertising in movies can be smooth, annoying, disturbing, and even ridiculous depending on how the filmmakers integrate well real life products into their work ..."

"Do film trailers spoil the movies they're meant to promote? Too often the trailers contain so much detail of the plot it hardly seems worth seeing the film ..."

"These fictional firms have had a real impact on the way we think about business ..."

"It has been said that cinema should make you forget you are sitting in a theatre, but South Africans are desperate to escape to a world that is pure Hollywood ..."

"Hey look, it's an actor looking at some computer code in a movie. He must be really smart! He must be a computer hacker! He must be able to take over the world with just his keyboard! Not quite..."

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