consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The 10 most counterfeited products in America

The 10 most counterfeited products in America | consumer psychology | Scoop.it

"Every year, more than 275 million containers enter the United States by boat, truck, rail, and air. Last year, U.S. law enforcement agencies seized a total of 31,560 shipments containing counterfeit goods, an increase from 28,865 the year prior ..."

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GOLDMAN SACHS AND TEEN VOGUE: Here Are The 50 Brands That Young Women Love Most

GOLDMAN SACHS AND TEEN VOGUE: Here Are The 50 Brands That Young Women Love Most | consumer psychology | Scoop.it

"Now we have a 'brand affinity index..."

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Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand | consumer psychology | Scoop.it

"Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10..."

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seanhoneycombe's curator insight, October 1, 2014 8:44 PM

Apple have been destined to be the worlds most valuable brand for quite some years now, jumping from 8th in 2011 to 2nd in 2012, it was always going to happen. A well deserved place in my opinion as they have had such dominance in the market over the years and is "very much the poster child of the marketing community” now days. 

Riley Tuggle's curator insight, January 12, 2015 9:49 AM

I can definitely believe that Apple passed Coca-Cola as the most valuable brand in 2013 because the company has been raising in fame ever since the original iPods hit the market. Then, iPhones became extremely popular and by this year, 2015, almost everyone has one: from high school students to businessmen. -RT