consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Ikea renames its products after common Google searches in new ad

Ikea renames its products after common Google searches in new ad | consumer psychology | Scoop.it

"Ikea has long been known for the quirky names it gives to its products, but a new ad campaign sees these monikers get even stranger ..."

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Facebook fights startups over names

Facebook fights startups over names | consumer psychology | Scoop.it

"Established companies like Facebook worry that firms with similar monikers could weaken their brands ..."

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