Lego is partnering with Tencent in China | WARC | consumer psychology | Scoop.it
From www.warc.com - January 16, 2018 6:35 AM

"Lego, the Danish toymaker, has announced a partnership with Tencent, owner of China’s WeChat and one of the biggest mobile games developers in the world, to jointly create online games and possibly a social network for children in China ..."

©