consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Why label transparency matters when it comes to millennial brand loyalty 

Why label transparency matters when it comes to millennial brand loyalty  | consumer psychology | Scoop.it

"The traditional food value equation is rapidly changing to keep up with the modern consumer. Millennials will only interact with brands that are open and transparent and stand for more than their bottom line. Those that don’t align with these values will be quickly replaced ..."

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Study: What's driving generational purchasing preferences?

Study: What's driving generational purchasing preferences? | consumer psychology | Scoop.it

"Despite some disparaging typecasting to the contrary, Millennials do know how to drive and aren't a population of unmitigated phone-addicted car haters ..."

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Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele 

Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele  | consumer psychology | Scoop.it

"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..."

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