"The online culture of so-called "dupe shopping" has made consumers reshape their view of buying imitations of high-priced items ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Research suggests a supply-driven explanation for millennials’ taste for craft beer ..." 
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"Services for marginalized populations have been rebranded as buy-now, pay-later with the millennial shopper in mind ..."
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"McDonald's today rolled out "Black & Positively Golden," its most significant campaign marketed to African-American consumers in 16 years, Ad Age reported ..."
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"Millennials and Gen Z are drinking less alcohol than the generations that preceded them ..."
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"Old-fashioned brand loyalty no longer leads directly to customer retention. So how can popular firms of the past market to digital natives? ..."
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"Millennials' favorite brands according to spending data from more than 15,000 18 to 35-year-olds demographic ..."
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"Shopify versus Magento? Which e-commerce platform is the best? Shopify is more desirable because it offers features that make it easy to get started. Magento is popular among web developers ..."
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"Suburbs first gained popularity for being everything a big city wasn't. Now they want to be just like downtown ..."
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"Despite falling ratings, a VAB report says television is still the best way to reach the demo ..."
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"Consumers spend more on gadgets now, not so much on fancy clothes, and the economy is over-retailed ..."
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"Forbes research shows that 70% of millennials in the US and 62% in the UK claim they would appreciate a brand or retailer using emotion AI tech ..."
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"Nielsen releases two new studies — on kids and mobile devices and a cross-platform look at millennials — and confirms it's all about the smartphone ..."
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"In the 90s, if you wanted to be a productive member of society, you needed to acquire a near-limitless number of skills. From memorizing phone ..."
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"Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who "tap", engaging in digital conversations ..."
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"FoodBev Media’s Harriet Jachec spoke with two founders of alternative snacking brands to discover more about new snacking trends ..."
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"A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs...."
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"The growth of e-sports has led to more branded experiences. Kim Benjamin finds out how brands can tap into the phenomenon ..."
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"The new watch company Atelier Wen says it will use the same materials, machinery and skills as many Swiss brands ..."
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"Some millennials say they're sinking thousands of dollars into crafting perfect Instagram photos, and backlash is brewing ..."
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"The traditional food value equation is rapidly changing to keep up with the modern consumer. Millennials will only interact with brands that are open and transparent and stand for more than their bottom line. Those that don’t align with these values will be quickly replaced ..."
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"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..."
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"Chinese tea stall chain Sung is channelling millennial despondency around the dim prospects in both marriage and careers, with suitably bleak product titles – “achieved-absolutely-nothing black tea” – as the brand channels “Sang” culture ..."
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"Now you can wear fried chicken-themed attire from head to toe ..."
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"Young Americans have cast aspersions on their own carefully-crafted images ..."
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