"British American Tobacco is offering to buy Reynolds American Inc. in a $47 billion deal that would create the world's largest publicly traded tobacco company and attempt to make up for a decline in smoking in the U.S ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a new world.” 
Ruth Obadia's curator insight,
August 19, 2013 1:09 PM
In reality, the concept of global marketing is not so earth-shattering. It’s been around since the first merchant went to sell his goods abroad. |
