Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
"The logos of global corporations like Apple, Starbucks, and Foot Locker are designed to create instant brand associations in the minds of billions who see them every day. But how accurately can we remember the features and colors of these famous symbols? ..." 
No comment yet.
Sign up to comment
Scoop.it!
"From intense colour vision, to heightened powers of taste, or an ability to never forget a face, there are people whose senses are hugely heightened compared with most people's ..."
Scoop.it!
![Here are some advertising slogans. Do you remember the brands? [Video] | consumer psychology | Scoop.it](https://img.scoop.it/xNK_wzgCeML4S8ErpN-VuDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? ..."
Scoop.it!
"Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by the University of Colorado Boulder..."
Holly Knowles's curator insight,
May 16, 2014 1:33 AM
placing products within tv shows rather than around them is said to increase consumers memories and brand attitudes as it becomes associated to something they may enjoy watching. Product placement is also useful for marketers as people cant exercise zipping and zapping like they may through advertisements as they are exposed to the product embedded in the show. |
Scoop.it!
"Love affairs in the digital age are recorded online, from affectionate emails to Google searches for B&Bs. Now, thankfully, there are apps for deleting them, too ..."
Scoop.it!
"Do you know what Apple's oh-so-ubiquitous logo looks like? Do you really? UCLA psychologists asked 85 undergrads to draw the Apple logo from memory, and only one got it right. The rest of the results are hilarious and incorrectly lopsided ..."
Scoop.it!
"For most of us – and certainly anyone reading this blog – social media plays a significant role in our lives. We keep track of our friends’ lives through Facebook updates, message them on Twitter, ..."
|
