Uncovering the preferences shaping consumer data: Matrix ... | consumer psychology | Scoop.it
From www.r-bloggers.com - July 25, 2014 1:55 AM

"What do consumer really want in a hotel? I could simply provide a list of features and ask you to rate the importance of each. Or, I could force a trade-off by repeatedly giving you a small set of features and having you tell me ..."