consumer psychology
31.8K views | +8 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

The end of masculinity: Five steps into the future for brands | Opinion - Ad Age 

The end of masculinity: Five steps into the future for brands | Opinion - Ad Age  | consumer psychology | Scoop.it

"In the post-MeToo era, futurist Faith Popcorn calls on brands and marketers to rethink the definition of masculinity ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Men and makeup: The changing meaning of masculinity

Men and makeup: The changing meaning of masculinity | consumer psychology | Scoop.it

"Regardless of generation or age, men are increasingly investing in their appearance to some degree and it's making them more -- not less -- masculine ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Brands and media tackle mental health | WARC

Brands and media tackle mental health | WARC | consumer psychology | Scoop.it

"More brands and media owners are allying themselves with social issues, including mental health which is a particular problem among younger people ..."

No comment yet.