consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How energy-drink companies prey on male insecurities - The New Yorker

How energy-drink companies prey on male insecurities - The New Yorker | consumer psychology | Scoop.it

"How Monster, Red Bull, and Rockstar appeal to the thrill-thirsty male id ..."

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'Dad' gets a makeover in Super Bowl ads - CNN

'Dad' gets a makeover in Super Bowl ads - CNN | consumer psychology | Scoop.it

"A handful of brands will portray dads as caring, loving parts of their children's lives in this year's Super Bowl, and fathers say it's about time! ..."

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