consumer psychology

"The Kraft Sauces brand is tied to an “It’s not art. It’s Kraft.” creative platform that includes a playful content series across TikTok, YouTube and Instagram ..."

"Lego is seeking to build new markets with an alternative campaign targeting stressed millennial adults instead of hyperactive children ..."

"Have a strategic marketing strategy to come up with a campaign that is sure to go viral ..."

"A combination of global and local insight lay at the heart of the success of Johnnie Walker's biggest-ever marketing campaign, a top executive at the Scotch whisky brand has said ..."

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