consumer psychology
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Real-life consumer psychology – with a touch of technology
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Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele 

Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele  | consumer psychology | Scoop.it

"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..."

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Modiface - A virtual makeover app with augmented reality: ARP

Modiface - A virtual makeover app with augmented reality: ARP | consumer psychology | Scoop.it

"Augmented Reality Can Rescue You From Facing The Embarrassing Situations With Your Makeup Skills. Try Modiface, A Virtual Makeover App ..."

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'Dad' gets a makeover in Super Bowl ads - CNN

'Dad' gets a makeover in Super Bowl ads - CNN | consumer psychology | Scoop.it

"A handful of brands will portray dads as caring, loving parts of their children's lives in this year's Super Bowl, and fathers say it's about time! ..."

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An ancient technology gets a key makeover

An ancient technology gets a key makeover | consumer psychology | Scoop.it

"Startups are unlocking smartphone-savvy ways to improve ubiquitous hardware that has been around for a millennium..."

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Barbie's boyfriend Ken gets a makeover: Man buns and new skin tones

Barbie's boyfriend Ken gets a makeover: Man buns and new skin tones | consumer psychology | Scoop.it

"Mattel is introducing 15 new looks for the male doll, giving him different skin tones, body shapes and hair styles ..."

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Is the era of the brand mascot over? | SmartBlogs

Is the era of the brand mascot over? | SmartBlogs | consumer psychology | Scoop.it

"Is your marketing team dreaming of creating the next Green Giant? Bad news: It’s no longer possible ..."

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Ronald McDonald gets a makeover

Ronald McDonald gets a makeover | consumer psychology | Scoop.it

"McDonald's said Wednesday that its famous spokesclown is getting a new look before taking an active role on social media for the first time, The Associated Press reported ..."

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