consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Ralph Lauren CEO: in 10 years consumers will own three type of clothing – rented, pre-owned and new – CPP-LUXURY

Ralph Lauren CEO: in 10 years consumers will own three type of clothing – rented, pre-owned and new – CPP-LUXURY | consumer psychology | Scoop.it

"Patrice Louvet, the CEO of Ralph Lauren, present at World Economic Forum in Davos, Switzerland surprised the audience with a shocking remark on the wardrobe of a typical consumer in 10 years' time. According to Louvet who runs a US$ 7bn clothing giant the wardrobe of a consumer will consist of three categories: rented clothes, pre-owned clothes, and new clothes ..."

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$50 for a Rimowa look-a-like: Innovation or infringement? | Global Currents | BoF 

$50 for a Rimowa look-a-like: Innovation or infringement? | Global Currents | BoF  | consumer psychology | Scoop.it

"A new wave of platforms are using low prices, minimalist storefronts and, allegedly, the manufacturers of genuine luxury goods to sell unbranded products to China’s value-hungry consumers ..."

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Are luxury brands really connecting with digital consumers in the Gulf?

Are luxury brands really connecting with digital consumers in the Gulf? | consumer psychology | Scoop.it

"Luxury goods market in the Gulf is in a state of flux. Traditionally, the region has been known to be a thriving destination for many major luxury brands, fostered by factors such as the development of swanky malls and the swell in high net worth individuals (HNIs). In the Middle East, the size of the …"

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The new, subtle ways the rich signal their wealth

The new, subtle ways the rich signal their wealth | consumer psychology | Scoop.it

"As luxury goods become more accessible, the educated elite are changing how they mark their social position – not with luxury goods, but with less obvious status symbols ..."

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The myth of the rational consumer

The myth of the rational consumer | consumer psychology | Scoop.it

"The consumer purchase process involves rational evaluation of a product's features and attributes. But it is perceived emotional end-benefits that make us decide to buy ..."

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Some wealthy people are not comfortable about their opulence – CPP-LUXURY

Some wealthy people are not comfortable about their opulence – CPP-LUXURY | consumer psychology | Scoop.it

"A recent study out of Boston College and Harvard Business School suggests that splurging on luxury items can sometimes “backfire” and make you feel worse ..."

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The luxuries people can’t live without

The luxuries people can’t live without | consumer psychology | Scoop.it

"Learn about everything related to luxuries including definition, types, classifications, and the role of emotions for making a purchase decision ..."

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The luxury arms race: Michael Kors and Coach target takeovers 

The luxury arms race: Michael Kors and Coach target takeovers  | consumer psychology | Scoop.it

"As sales decline in the middle of the fashion market, two of its big players are looking elsewhere for expansion ..."

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When people emotionally spend, they don’t buy designer shoes — they buy toilet paper and Clorox

When people emotionally spend, they don’t buy designer shoes — they buy toilet paper and Clorox | consumer psychology | Scoop.it

"New research shows impulse shoppers are more likely to buy necessities than luxury goods ..."

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Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian

Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian | consumer psychology | Scoop.it

"Burberry chief Angela Ahrendts and designer Sir Jonathan Ive are steering Apple into new territory, where Chinese consumers could be key ..."

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