"Red Bull has signed the biggest apparel deal in the history of F1, worth over $200 million ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Travel Retail sales passed the €2bn milestone for the cosmetics company..." 
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"Roger Federer, a 20-time Grand Slam tennis champion, is reportedly on the hunt for a new sponsorship deal as his long-running Nike agreement expired earlier in the year. According to reports, Federer could commit to a Uniqlo deal that would net him a 193% pay increase ..."
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"Bleaching cream companies, with the help of Bollywood male stars are making huge profits ...."
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"This statistic presents the brand value of the 25 most valuable brands in 2017. Google is the most valuable brand in the world with an estimated brand value of about 109.47 billion U.S. dollars. Apple, which is the second" leading brand in the world, has a brand value of about 107.14 billion U.S. dollars ..."
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"When it comes to daigous, Australian business can't simply cut out the middleman and go straight to the consumer ..."
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"Even without awards, a motion picture with memorable characters will win over the hearts - and wallets - of people everywhere ..."
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"From NASCAR and the NBA to MIT, the Big Data revolution is reshaping how the world looks at sport ..."
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"Taylor Swift's Era's Tour is on track to make an obscene amount of money, and I am in awe ..."
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"Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app — and how much they charge per sponsored post by contacting each account listed. The Kardashian-Jenner family reigns — four of the sisters made the top 10 ..."
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From
www
"Some of the biggest sporting events in the world are losing traditional TV viewers. Ahead of this summer’s World Cup, brands are having to think differently when it comes to sports marketing, says Joe Weston, Director of We Are Social Sport ..."
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"The founder of Stuart Weitzman shoes said that doing things differently from everyone else helped him create a multi-million dollar global brand ..."
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"How much money does Apple make per second? Do any other companies even come close? See money made per second visualized on this nifty infographic ..."
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"The long read: How did a substance that falls from the air, springs from the earth and comes out of your tap become a hyperactive multibillion-dollar business? ..."
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"Don't want to make a cup of coffee? Assemble IKEA furniture? Walk to the subway? ..."
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"Professional video gaming is becoming a worldwide spectator sport offering big prizes to competitors and helping the game industry gain even greater cultural and economic clout ..."
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