"Sales of the cologne that Johnny Depp represents have been through the roof ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"This article looks at the different ways you could use online gifting in your store to improve your website conversion rate ..." 
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"Companies depend on loyal customers to keep their cash flowing and businesses thriving. But it can often take only one incident to turn companies’ most dedicated fans against them, costing them millions ..."
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"Despite what you might think, branding isn’t reserved just for Apple, Google, Coca-Cola, McDonald's, and and it’s not just your logo or mission statement. Branding is important for your company.It defines who you are and what do you do ..."
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"Between Disneybounding and the D23 Expo, it's clear that there's no age limit on Walt's empire ..."
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"The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms ..."
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"Is it "Pree-mark" or "Pry-mark"? Primark has finally broken its silence on the correct pronunciation ..."
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"Snap Inc., the newly public corporate parent of Snapchat, makes its money by telling advertisers that it has a base of young, obsessed users who can’t be reached as easily anywhere else ..."
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"I recently discovered Anthropologie has Wi-Fi in its London Regent Street store ...
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"Brand Management - Enriching benefits have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand ..."
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"Call them rituals, ceremonies, habits … associating a brand with a set behavior can have a powerful effect on loyalty and enjoyment ..."
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"Customers rarely have a nice word to say about airlines, and those airlines are taking notice. They’re trying to win your business back with a number of perks to make your trip more enjoyable ..."
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"The reputation of Apple’s fans is as well known as Apple’s products. These are the people who have already started lining up outside Apple stores, just to be first to own the latest iPhone due to go on …"
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"From Pepsi, to Standard Chartered and Virgin Media, here’s how brands have been communicating over the last few days..."
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"Indias ubiquitous kirana stores are in great demand as many companies vie for their loyalty and customers ..."
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"Video game mechanics have been slow to gain cache in the fashion industry, but that’s changing as shoppers compete for social capital and brands are eager to incentivize loyalty. Four-year-old shopping app Dote is billed as “Gen Z’s dream mall,” and its similarities with the mall heyday of the late ..."
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"Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of quality ..."
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"Nike is planning to replace its "experiential" Soho store in Manhattan with an even bigger uptown version — one that emphasizes experience even more and in more exclusive ways ...".
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"Fans of Nutella are going absolutely nuts after the brand changed its recipe. Nutella said in a post on its German Facebook page on Tuesday that it was "fine tuning" its recipe ..."
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"Will the convenience that Amazon and Whole Foods are able to offer bring back one-stop shopping and increase customer loyalty? ..."
Leona Ungerer's insight:
Downloadable report
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From
wwd
"Gabrielle Rein discusses why Millennials are important, and how brands are wooing them ..."
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"Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally? ..."
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"Discover how nineteen brands have managed to build a cult following, and how you can apply those practices to your own marketing efforts ..."
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"As the champion of designers everywhere, we at Creative Bloq are keen to encourage work opportunities for the creative community. But there are limits ..."
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