consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Durability and reusability are at the heart of circular packaging

Durability and reusability are at the heart of circular packaging | consumer psychology | Scoop.it

"TerraCycle founder and CEO Tom Szaky on why moving away from disposability is the key to reducing waste ..."

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The Funnel is Dead, Long Live the Loop?

The Funnel is Dead, Long Live the Loop? | consumer psychology | Scoop.it

"Omnichannel marketing has killed the traditional purchase funnel and replaced it with an infinite loop where the shopping, and marketing, never stops..."

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Loop’s launch brings reusable packaging to the world’s biggest brands

Loop’s launch brings reusable packaging to the world’s biggest brands | consumer psychology | Scoop.it

"Why a quirky startup has attracted P&G, Unilever, Coke, Pepsi, Nestle, Mars, Clorox, Danone and 20 other brands to a platform for disruptive packaging ..."

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