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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"As you make your way through the soda aisle, you may notice a lot less of the word "diet" than you used to ..." 
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"Speaking to the tribes: from the MeToo movers and shakers to the gamers ..."
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"The use of video and music streaming services is rising significantly as South African consumers continue to look for ways to be entertained at a fraction of the usual cost ..."
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"From defining an authentic brand muse to enabling on-demand accessibility across physical and digital touchpoints, here are three steps to align with the lifestyles of today's younger consumers ...".
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"More interracial marriages, more class divisions? The surprising effects of all that swiping left or right ..."
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"The eating habits in Greece have been sharply influenced by the financial crisis and global nutritional trends ..."
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"First it was Korean pop, then Korean soaps, now it’s K-beauty –Korean cosmetic products and regimes –that are going global ...".
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"This year brought the end of the swimsuit and ball gown portions of the competition, but how did we get here? Miss America has a long, controversial, and volatile history, and we can only imagine what its future holds ..."
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"More Americans are putting down Buds and Coors, instead grabbing wine, liquor, Corona and Michelob ..."
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From
www
"Aaron Judge is the newest prominent young baseball player to join Adidas ..."
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"IKEA has become a symbol of Swedish utility following the vision of its founder, Ingvar Kamprad, who passed away last week. One of the brand’s recent ads, a press ad made headlines, but its strategy shows how the brand has become part of its customers’ lives through moments big and small ..."
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"Finding innovative ways to appeal to millennials is certainly not a new challenge for retailers, but H&M is setting out to create a brand where appealing to this lucrative demographic is built into its DNA ..."
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"Automakers are building “brand experience centers” to pitch their vehicles to consumers without the hard sell of a showroom ..."
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"Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers ..."
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"As we cross over to a new year, a new decade actually, what better way to address some fashion topics? ..."
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"More consumers — 58% — ranked a balanced diet as a top way to proactively manage health than physical exercise (57%), taking supplements and vitamins (47%) and periodic medical checkups (46%) ..."
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"When Tinder became available to all smartphone users in 2013, it ushered in a new era in the history of romance ..."
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"Millennials and Gen Z are drinking less alcohol than the generations that preceded them ..."
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"Under the name ‘WW’ the US-listed firm hopes to broaden its appeal as diets begin to wane ..."
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"Consumer research shows men increasingly want to portray 'a laid-back look'. Many guys also believe facial hair is popular, authentic, and attractive ..."
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From
www
"Spotify, the streaming service, has ambitions to tap into the growing presence of audio in people’s lives and to establish a unique cultural position for itself and the brands that advertise with it ..."
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"Arcades, playgrounds, and appearances from pop stars like Avril Lavigne used to be common at shopping malls. Not anymore ..."
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"Teenagers are turning away from alcohol and other substances so much so that researchers studying the change in attitude have labelled this the sober generation ..."
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