"Many shoppers find comfort in familiar TV brands, but those names are often licensed. Consumer Reports reveals the companies behind today's most common brands ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"WikiLeaks now has a commercial arm with licensing deals around the world ..." 
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Scoop.it!
"John Seabrook writes about how the music-licensing rates for streaming music is threatening the livelihood of songwriters ..."
Drexler John's curator insight,
November 10, 2021 1:52 PM
This is a very informative article. I am learning this lesson for our subject right now, and I realize how much big of an impact copyright plays in making music. The idea of streaming services not paying song writers properly, is truly sad and horrid to think about. I do feel hopeful and enthusiastic now, since the article was written 5 years ago, and surely streaming services have better regulations now than before. I still think though, that despite the improvements in the past years, there's more to be dealt with, in regards to streaming sites paying song writers well. As someone who is an aspiring singer- songwriter and musician, this article gave me a gist, and helped me understand what I can expect if I upload my music in streaming sites.
The article shows a-lot of signs with regards to credibility. For starters , it is posted in a site called "The New Yorker", which is known for many articles and news that they post in a regular basis. The article may have been written 5 years prior, however its impact is still felt today, as song writers continue to battle streaming sites for more royalties in their art, and lawsuits with regards to mechanical copyright still persist. The author's credentials are written below the article, and you can clearly see based on them, why he is proficient in what he'd written. The article also dictates experiences by people in the industry, so it adds relevance and authenticity. The purpose of this article is to inform both listeners and consumers about the state of the streaming industry, that may seem oblivious to both parties. It also somehow serves as a wake up call to have a deeper appreciation to indie and streamed music more. For anyone willing to enter the music industry, be it an artist, producer, engineer ,or even promoter, this article will surely give you a great gist of problems you might face yourself, or ones you'll face with your client. |
