consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Nine lessons from the world’s most awarded brands | WARC

Nine lessons from the world’s most awarded brands | WARC | consumer psychology | Scoop.it

"An analysis of the recently released three WARC Rankings – Creative 100, Media 100 and Effective 100 – has identified nine common marketing themes used by highly successful brands..."

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Lessons in leadership from the top-rising, most powerful brands - Branding Magazine (subscription)

Lessons in leadership from the top-rising, most powerful brands - Branding Magazine (subscription) | consumer psychology | Scoop.it

"A recent report on this year’s most powerful brands made it clear that outperforming brands do two things very well ..."

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Learning Brand Leadership Lessons… from Disney Movies

Learning Brand Leadership Lessons… from Disney Movies | consumer psychology | Scoop.it

"Benchmark Email distills online marketing wisdom from Doug Rice’s 12 Magical Leadership Lessons..."

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Five customer experience lessons from the world’s biggest brands 

Five customer experience lessons from the world’s biggest brands  | consumer psychology | Scoop.it

"The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms ..." 

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5 Social Media lessons to learn from Virgin America @VirginAmerica

5 Social Media lessons to learn from Virgin America @VirginAmerica | consumer psychology | Scoop.it

"How Virgin America uses Social Media to promote their brand online. What are the key elements from their social media strategy? FIve lessons that you can learn..."

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7 Brand Storytelling Lessons You Can Learn from Ron Howard

7 Brand Storytelling Lessons You Can Learn from Ron Howard | consumer psychology | Scoop.it

"Ron Howard is a prolific director. He’s spearheaded dozens of wildly successful movies and television shows, and he acted in two of the most iconic sitcoms of all time..."

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