When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over into overkill?
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Social media has become so utterly ingrained in our daily lives that many people have become numb to the onslaught of features that companies like Facebook or Twitter throw at us every year..." 
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