Life after Kickstarter: How Petcube is preparing its pet-focused gadget for the mass market | consumer psychology | Scoop.it
From thenextweb.com - March 2, 2014 1:43 AM

"On a spring day in 2012, Alex Neskin was sitting in his recently rented apartment in Kiev, Ukraine, fitting a laser pointer to a webcam fixed on a small tripod and connected to an Arduino circuit board ..."