consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Five sneaky psychology tricks advertisers use to get our business 

Five sneaky psychology tricks advertisers use to get our business  | consumer psychology | Scoop.it

"Pay attention to the tricks that 'get' you. Then replicate them in your own business ..."

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Think you’re immune to advertising? Think again

Think you’re immune to advertising? Think again | consumer psychology | Scoop.it

"With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced ..."

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How millennials are changing their relationship to retail

How millennials are changing their relationship to retail | consumer psychology | Scoop.it

"Consumers of Generation X age and older grew up as relatively passive shoppers, able to do little more than recommend a product to a handful of friends, vent to a salesperson or write a letter to corporate headquarters. But Millennials have a very different relationship with brands and companies ..."

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Why you bought that ugly sweater

Why you bought that ugly sweater | consumer psychology | Scoop.it

"The scientific tricks stores use to part you from your money ..."

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Students have growing influence in back-to-school spending - TwinCities.com-Pioneer Press

Students have growing influence in back-to-school spending - TwinCities.com-Pioneer Press | consumer psychology | Scoop.it

"Five-year-old Cayden Richey had one criterion for his new back-to-school shoes: They had to be fast ..."

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Hotels cater to increasingly influential kids

Hotels cater to increasingly influential kids | consumer psychology | Scoop.it

"Children are becoming more influential in family booking decisions, and hoteliers are responding by catering to their needs and wants..."

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Fans Crush Brands When It Comes to YouTube

Fans Crush Brands When It Comes to YouTube | consumer psychology | Scoop.it

"YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is projected to outperform Facebook and Twitter by 2017..."

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Think you are immune to advertising? Think again

Think you are immune to advertising? Think again | consumer psychology | Scoop.it

"So can advertising, in fact, teach us things without the assent of our conscious mind? Perhaps the answer is hiding in plain sight, rather than in the subliminal under-layers of consciousness ...."

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The eye-opening influence of Instagram on buying [infographic] 

The eye-opening influence of Instagram on buying [infographic]  | consumer psychology | Scoop.it

"The influence of Instagram on buying and consumer behavior is huge! This infographic shows how it's grown and where it's going. ..."

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Are you using social media to influence the consumer decision making process?

Are you using social media to influence the consumer decision making process? | consumer psychology | Scoop.it

"The consumer decision making process is a five-stage model originally envisioned by Engel, Blackwell and Kollat in 1968. Evolving over the years, I believe that social media now heavily influences how consumers make purchasing decisions. The consumer decision making process is a simple way to illustrate to business leaders the effectiveness of using platforms such as …"

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Five strategies retailers use to make you spend more - Shopping

Five strategies retailers use to make you spend more - Shopping | consumer psychology | Scoop.it

"Marketers have got you pegged - it pays to know the strategies they use to make you spend more money ..."

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Digital media influence on Indian consumer buying behavior | Moses Gomes | LinkedIn

Digital media influence on Indian consumer buying behavior | Moses Gomes | LinkedIn | consumer psychology | Scoop.it
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6 Psychological Triggers that Win Sales and Influence Customers – Shopify

6 Psychological Triggers that Win Sales and Influence Customers – Shopify | consumer psychology | Scoop.it

"Anyone who sells things for a living, online or offline, should know, love, and live these principles:

  • Reciprocity
  • Commitment and consistency
  • Liking
  • Authority
  • Social proof
  • Scarcity..."

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Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling

Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling | consumer psychology | Scoop.it

"If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs...


Via Jeremy Dahl
Roberta Faulhaber's curator insight, February 8, 2013 5:36 AM

Like the fact that my critical mind can get into the picture!