consumer psychology
31.8K views | +8 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Mastercard brings back iconic duo in new holiday spot, sort of

Mastercard brings back iconic duo in new holiday spot, sort of | consumer psychology | Scoop.it

"Mastercard kicked off the holiday retail season with a spot featuring two iconic personal brands. One in the flesh and one, well see for yourself ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

These eye-tracking heatmaps reveal why Instagram's new icon could actually be a huge improvement

These eye-tracking heatmaps reveal why Instagram's new icon could actually be a huge improvement | consumer psychology | Scoop.it

"Business Insider asked Dragonfly to analyze the old and new logos of 10 major brands, giving each a saliency score out of 100 ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The story behind AOL's iconic yellow running man

The story behind AOL's iconic yellow running man | consumer psychology | Scoop.it

"The little guy who got to the top of the Buddy List was inspired by postwar American imagery ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Here's what's made Tony the Tiger cereal's coolest cat for so many years

Here's what's made Tony the Tiger cereal's coolest cat for so many years | consumer psychology | Scoop.it

"In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Spotify changed the color of its icon and it’s driving people crazy

Spotify changed the color of its icon and it’s driving people crazy | consumer psychology | Scoop.it

"The latest update to Spotify on iOS quietly introduced a new icon for the music streaming service. That new icon is very close to the old one, except the company has tweaked the shade of green and it’s making people mad and confused ..."

©

No comment yet.