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consumer psychology

31.8K views | +8 today

tag 'iced coffee'

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Dunkin Donuts 1

iced coffee 1

millenials 1

music 1

social platforms 1

Business

consumer psychology

Real-life consumer psychology – with a touch of technology

Curated by Leona Ungerer

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Scooped by Leona Ungerer

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Dunkin' Donuts is using seven social platforms to sell iced coffee to music-loving millennials

From www.adweek.com - July 22, 2015 2:52 AM

"Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products ..."

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