consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Has Apple forgotten iPod? Device turns 15 but firm doesn't celebrate

Has Apple forgotten iPod? Device turns 15 but  firm doesn't celebrate | consumer psychology | Scoop.it

"In October 2001, Steve Jobs unveiled the first ever iPod. The decision not to celebrate its birthday may have been a conscious effort by Apple not to promote a device no longer listed ..."

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The evolution of music consumption: How we got here

The evolution of music consumption: How we got here | consumer psychology | Scoop.it

"Spend ten minutes walking down almost any street in the world, and you'll see a familiar sight: a young person walking down the street with Apple's iconic white earbuds firmly planted in their ears  ..."

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Funny reactions to the first ever iPod announcement

Funny reactions to the first ever iPod announcement | consumer psychology | Scoop.it

"The iPod is arguably one of the most iconic inventions of our generation, it changed the entire music industry and propelled Apple into the financial monster that it is today. However, just like when the iPhone was announced, there were a lot of negative ..."

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Apple removed songs from iPods without telling customers

Apple removed songs from iPods without telling customers | consumer psychology | Scoop.it

"Music is incredibly personal. What we like says so much about us and acts as a roadmap of our lives with songs attached to moments. So when a company removes some of those songs from a device because they are from a rival, it’s kind of a big deal  ..."

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