consumer psychology
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Real-life consumer psychology – with a touch of technology
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How wearable tech is pushing the boundaries of consumer research

How wearable tech is pushing the boundaries of consumer research | consumer psychology | Scoop.it

"...As a researcher I’m tasked with the deceptively difficult job of understanding everyday human behaviours and translating these into meaningful opportunities that can help brands create products, services and experiences that are far better suited to people’s real needs. This involves hanging out with people..."

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7 Marketing Lessons from Eye-Tracking Studies #CRO

7 Marketing Lessons from Eye-Tracking Studies #CRO | consumer psychology | Scoop.it

"Today we’re going to go over seven important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know..."

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