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Real-life consumer psychology – with a touch of technology
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Twitter's hashtag turns 10 today. Here's how brands cashed in as it evolved from its humble origins

Twitter's hashtag turns 10 today. Here's how brands cashed in as it evolved from its humble origins | consumer psychology | Scoop.it

"And it created a hashtag emoji to celebrate (of course) ..."

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Ad of the Day: Coca-Cola embraces the fist bump and gets serious about true friendship

Ad of the Day: Coca-Cola embraces the fist bump and gets serious about true friendship | consumer psychology | Scoop.it

"Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments ..."

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How Twitter changed the world

How Twitter changed the world | consumer psychology | Scoop.it

"As Twitter starts being traded on the stock market, the BBC looks at some of the ways its impact has changed our daily lives..."

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Subtweeting: The secret, subtle art of Twitter gossiping | Digital Trends

Subtweeting: The secret, subtle art of Twitter gossiping | Digital Trends | consumer psychology | Scoop.it

"If you want to diss someone on Twitter, there's no way more sly than the subtweet..."

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Styling ourselves with selfies: How technology is changing the way we shop - BostInno

Styling ourselves with selfies: How technology is changing the way we shop - BostInno | consumer psychology | Scoop.it

"Have you ever gone shopping with a friend and asked for an opinion on a piece ..."

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Ten useful hashtag tools for social media marketing

Ten useful hashtag tools for social media marketing | consumer psychology | Scoop.it

"Social media may be teeming with hashtags now but its power cannot be underestimated. Its usefulness can be seen by how information is spread and how it aids online searches ..."

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Hashtag Etiquette: The Dos and Don'ts of Social Media Engagement [INFOGRAPHIC]

Hashtag Etiquette: The Dos and Don'ts of Social Media Engagement [INFOGRAPHIC] | consumer psychology | Scoop.it

"Hashtags started as a way to link tweets to dynamic feeds within Twitter, but they've quickly infiltrated every part of our lives..."

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