If you buy the stuff no one else likes, you just may be a “harbinger of failure” | consumer psychology | Scoop.it
From consumerist.com - July 2, 2015 1:35 AM

"If you’re still crying into your pillow at night over the demise of the Zune MP3 player or Crystal Pepsi, take a long, hard look into the mirror: Your shopping habits might have foretold the doom of your favorite, discontinued ..."