McDonald's is now making happy meal boxes that turn Into virtual reality headsets | consumer psychology | Scoop.it
From www.adweek.com - March 1, 2016 10:35 AM

"McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. ..."