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"Choosing specific and important conversations on social media enables Nike to be a part of a larger community and grow their account ..."
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Scooped by Leona Ungerer |
Haley Sullivan's curator insight,
January 19, 2020 6:53 PM
As consumers all we see is the posts and the stories on Instagram put out their by companies, but Nike shows just how much goes on behind the scenes in his article. It appears that Nike has created a well running mechanism fueled by the companies productivity to ensure their social media presence remains relevant and up to date. This is essential in terms of marketing to allow Nike to build their own social community. This community formed assists in creating brand loyalty and getting people talking about the brand beyond the scope of social media. Nike's presence on social media also feeds into the fifth P of marketing - Participation. Participation online and with consumers is highly beneficial for well established companies to maintain a good consumer base and continue to sell new products. Also by using social media it expands Nike's consumer reach into a multitude of demographics.I believe that Nike's high levels of participation online and the connection they build here with consumers is why they are one of the most top followed on Instagram. Hence, moving forward other sporting companies can follow Nike's tactics on Instagram to build up their own social communities.
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