consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Most Japan consumers to continue cashless payments when rebate program ends: survey

Most Japan consumers to continue cashless payments when rebate program ends: survey | consumer psychology | Scoop.it

"Over 86 percent of Japanese consumers plan to continue making cashless purchases even after the government's points-based rebate system concludes in June,.."

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Solving the customer-experience puzzle: A guidebook for government leaders | McKinsey & Company

Solving the customer-experience puzzle: A guidebook for government leaders | McKinsey & Company | consumer psychology | Scoop.it

"It takes focus to transform public-sector agencies to serve a diverse set of customers better. A ready reference--based on lessons from government leaders--can help ..."

Leona Ungerer's curator insight, May 16, 2018 7:29 AM

Although this post provides suggestions for government leaders, a lot of its content is relevant to IOP1502. And of course, considering that so many citizens are customers of governmental institutions, it is good to know that the same principles of supportive customer service ideally apply.

See, for instance, the reference to a customer-centric approach,  focusing on customer needs and walking in the footsteps of customers to get an idea of their experiences/perceptions. This especially relates to customer research (6.2.2) and notice how important customer-contact/frontline staff are - they interact most closely with customers and often understand customers' needs very well.

See also that a customer-centric approach involves all levels of an organisation.  The post also refers to customer satisfaction and that it is important to know what customers expect. Customers' expectations play an important role in whether they will be satisfied with their interaction with a company. Tourist satisfaction is discussed in section 15.4.

Some elements of system design (9.2) may also be relevant to this post, for instance, the discussion around customer pain points and waiting time.       

 

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Digital identity - what could it mean for consumers?

Digital identity - what could it mean for consumers? | consumer psychology | Scoop.it

"In our latest blog post Amanda Long, Director General at Consumers International, discusses the topic of digital identity and the ..."

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Definitive data on what poor people buy when they’re just given cash

Definitive data on what poor people buy when they’re just given cash | consumer psychology | Scoop.it

"It is increasingly common for governments to give poor people money. Rather than grant services or particular goods to those in poverty, such as food or housing, governments have found that it is more effective and efficient to simply hand out cash. In some cases, these cash transfers are conditional on doing something ..."

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Michigan's growing maple syrup industry remains largely untapped

Michigan's growing maple syrup industry remains largely untapped | consumer psychology | Scoop.it

"Maple trees are all around us in Michigan, so it shouldn't be any surprise that Michigan's maple syrup industry is exploding ..."

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Encouraging Australians to embrace electric vehicles

Encouraging Australians to embrace electric vehicles | consumer psychology | Scoop.it

"Electric vehicle (EV) advocate Evenergi has received $172,215 from the Australian Renewable Energy Agency (ARENA) for its public participation program to increase the number of EVs on Australia’s roads and boost the number of solar and storage units installed in homes ..." 

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How blockchain could help emerging markets leap ahead

How blockchain could help emerging markets leap ahead | consumer psychology | Scoop.it

"It could be applied to government, finance, and law ..."

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Yes, there are too many ads online. Yes, you can stop them. Here's how.

Yes, there are too many ads online. Yes, you can stop them. Here's how. | consumer psychology | Scoop.it

"It’s official: There are too many ads online. Specifically, too many intrusive ads.
Don’t take my word for it. Experts, users, and even the ..."

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Putting Elon Musk and Steve Jobs on a pedestal misrepresents how innovation happens | MIT Technology Review

Putting Elon Musk and Steve Jobs on a pedestal misrepresents how innovation happens | MIT Technology Review | consumer psychology | Scoop.it

"The idea that particular individuals drive history has long been discredited. Yet it persists in the tech industry, obscuring some of the fundamental factors in innovation ..."

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