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Tiger Woods 'disappointed' with Nike exit as five brands fight to sign him

Tiger Woods 'disappointed' with Nike exit as five brands fight to sign him | consumer psychology | Scoop.it
From www.themirror.com - January 14, 12:38 AM

"Tiger Woods' iconic 27-year sponsorship came to an end in January, but the 15-time major champion has had plenty of offers from rival brands since parting company with the swoosh ..."

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Nike celebrates Tiger Woods’ triumphant return and his path to golf’s biggest record – Adweek

Nike celebrates Tiger Woods’ triumphant return and his path to golf’s biggest record – Adweek | consumer psychology | Scoop.it
From www.adweek.com - April 15, 2019 9:27 AM

"After winning at Masters, his 15th major, Woods is back in the running to surpass Nicklaus’ career total ..."

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Tiger Woods on how technology improved his signature shoe - Engadget

Tiger Woods on how technology improved his signature shoe - Engadget | consumer psychology | Scoop.it
From www.engadget.com - January 29, 2015 12:10 AM

"Nike's endorsement of Tiger Woods, the most prominent face in golf, dates back to when he first began his professional career in 1996. Since then ..."

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Woods announces end of decades-long partnership with Nike

Woods announces end of decades-long partnership with Nike | consumer psychology | Scoop.it
From www.dailymaverick.co.za - January 9, 2:01 AM

"Tiger Woods, who has worn Nike NKE.N apparel since first signing with the company as a newly professional 20-year-old, has parted ways with the sportswear giant, the 15-times major champion said on Monday in a social media post ..."

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Sport's biggest one-off weekend | WARC

Sport's biggest one-off weekend | WARC | consumer psychology | Scoop.it
From www.warc.com - September 28, 2018 2:42 AM

"Interest in the Ryder Cup, which begins in earnest today, extends beyond golf fans, while a restructuring of commercial activity means more brands than ever are becoming involved ..."

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This is how golf brands are trying to bring millennials back to the game

This is how golf brands are trying to bring millennials back to the game | consumer psychology | Scoop.it
From www.adweek.com - October 7, 2014 2:31 AM

"When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst overnight ratings ever for its recent Ryder Cup broadcast. Many lay the blame on the flameout of golf’s former golden boy Tiger Woods ..."

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