"Recycling turns old, unwanted things into new, valuable resources by collecting various reusable materials, sorting them based on their composition, and, after they’ve been repurposed, marketing the new, sustainable goods for sale to consumers ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
gizmodo
"Recycling! It's good for the planet, or something. It's also a very sensible thing to do. But how does the bottle you just drank out of become a new bottle you'll drink out of in the future? No, it's not just refilling the glass..." 
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"Feeling nostalgic? Whistler soda brings back vintage soda bottled in returnable glass ..."
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