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Real-life consumer psychology – with a touch of technology
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Disrupting the gifting industry with G-commerce

Disrupting the gifting industry with G-commerce | consumer psychology | Scoop.it

"Gifting isn’t the same as it used to be. Thanks to last minute gifting. This has led to a massive change in the gifting industry, with Loop Commerce. Loop Commerce is disrupting the $200 — $300 billion gifting market with their understanding of gifting..."

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How a Toronto company invented this year's hottest toy: Hatchimals

How a Toronto company invented this year's hottest toy: Hatchimals | consumer psychology | Scoop.it

"A U.S. toy-industry analyst says the Hatchimals’ popularity is on the a scale similar to past runaway successes such as the Cabbage Patch Kids or Tickle Me Elmo ..."

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Christmas fever hits Cuba, but gifts elusive for many

Christmas fever hits Cuba, but gifts elusive for many | consumer psychology | Scoop.it

"Little over a year since the United States and Cuba began restoring diplomatic ties, the Christmas spirit is sweeping through Havana ..."

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When gifts go bad

When gifts go bad | consumer psychology | Scoop.it

"Most gifts are given with the best intentions. And of course it’s bad manners to be ungrateful ..."

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Snapdeal buys gifting recommendation portal Wishpicker.com

Snapdeal buys gifting recommendation portal Wishpicker.com | consumer psychology | Scoop.it

"Snapdeal.com, India's leading online marketplace, has acquired Wishpicker.com, a technology platform that offers users gift options based on intelligent recommendations. The acquisition of Wishpicker comes a few months after ..."

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Feasibility matters more than excitement when giving great gifts

Feasibility matters more than excitement when giving great gifts | consumer psychology | Scoop.it

"When you are buying a gift for someone, don't sacrifice practicality for the "wow factor." A new study shows that feasibility matters more in how much someone enjoys a present ..."

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Ten crazy facts about holiday waste

Ten crazy facts about holiday waste | consumer psychology | Scoop.it

"Like, if every family in America re-used 2 feet of ribbon, we'd save enough to tie a bow around the planet ..."

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How Walgreens plans to use Pinterest to drive holiday sales

How Walgreens plans to use Pinterest to drive holiday sales | consumer psychology | Scoop.it

"Walgreens is running its first video ad campaign on Pinterest, which will focus on "small gifting" ..."

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How holiday packages are replacing traditional gifting ideas as season's favourites - The Economic Times

How holiday packages are replacing traditional gifting ideas as season's favourites - The Economic Times | consumer psychology | Scoop.it

"If gifting of holidays was rare and reserved for lifes milestones and special occasions in the past, it is slowly becoming a trend during festivals, too ..."

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Bad Santa: The psychology behind ghastly gifts - The Globe and Mail

Bad Santa: The psychology behind ghastly gifts - The Globe and Mail | consumer psychology | Scoop.it

"We are told that it’s always better to give than receive, but sometimes receiving can make one question the giver’s thought process ..."

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Can technology improve the gift receipt? - Fortune

Can technology improve the gift receipt? - Fortune | consumer psychology | Scoop.it

"It may be better to give than to receive, but no one said the process was easy. Hence the rise of the gift-card industry, which accounts for a whopping $118 billion annually ..."

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Will You Give the Perfect Gift This Christmas?

Will You Give the Perfect Gift This Christmas? | consumer psychology | Scoop.it

"The psychology of giving and receiving gifts..."

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