consumer psychology
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Real-life consumer psychology – with a touch of technology
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Ivy Park and Popeyes: Rival collections put the spotlight on the branding power of color —

Ivy Park and Popeyes: Rival collections put the spotlight on the branding power of color — | consumer psychology | Scoop.it

"By way of an expansive collection of limited-edition and gender-neutral jumpsuits, track jackets, tunics, sports bra, biker shorts, and sneakers, among other things, Beyoncé made her highly-anticipated debut with Adidas in January. The new collection marks the first time that the Grammy winner has ..."

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India's 'scooterisation' gathers pace

India's 'scooterisation' gathers pace | consumer psychology | Scoop.it

"Scooters now account for one-third of sales of two-wheeled vehicles in India, and a half in the big metros thanks to a combination of technical developments, changing buyer demographics and improved infrastructure ..."

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