consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Social media may affect girls’ mental health earlier than boys’, study finds | Health | The Guardian

Social media may affect girls’ mental health earlier than boys’, study finds | Health | The Guardian | consumer psychology | Scoop.it

"Psychologists find biggest effects in girls aged 11-13, while boys’ most vulnerable age seems to be 14-15 ..."

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Men 'take more selfies than women' - Telegraph

Men 'take more selfies than women' - Telegraph | consumer psychology | Scoop.it

"Almost double the number of men compared to women admit to taking ‘selfies’ on their phones..."

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Branding Strategy Insider | Why Women Are The Superior Marketing Sex

Branding Strategy Insider | Why Women Are The Superior Marketing Sex | consumer psychology | Scoop.it

"When I teach the brand management elective to MBA students, we explore case studies of companies getting it right and wrong. One of the most common observations that keeps coming up has nothing to do with strategy and everything to do with gender..."

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People react differently to brands with human-seeming qualities

People react differently to brands with human-seeming qualities | consumer psychology | Scoop.it

"A weird quirk of consumer psychology ..."

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Male and female brains wired differently, scans reveal

Male and female brains wired differently, scans reveal | consumer psychology | Scoop.it

"Maps of neural circuitry show women's brains are suited to social skills and memory, men's perception and co-ordination..."

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Apple is top storytelling brand: News from warc.com

Apple is top storytelling brand: News from warc.com | consumer psychology | Scoop.it

"Apple has emerged as the UK's top storytelling brand, with a strong narrative that "takes on aspects of religion to some consumers", a new survey has suggested..."

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