consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Jeep ducks: What they mean, and how to play duck duck Jeep

Jeep ducks: What they mean, and how to play duck duck Jeep | consumer psychology | Scoop.it

"A brief history of the new Jeep ducks trend and how you can join this secret community of lighthearted Jeep drivers ..."

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New Adidas site takes it back to the '90s

New Adidas site takes it back to the '90s | consumer psychology | Scoop.it

"The Yung Series site is straight out of the dark days of early web design – but it's all thoroughly modern underneath ..."

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KFC quietly followed 11 herbs and spices on Twitter, then waited to see if anyone would notice

KFC quietly followed 11 herbs and spices on Twitter, then waited to see if anyone would notice | consumer psychology | Scoop.it

"Chain’s secret recipe is made up of 11 herbs and spices ..."

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The emotional side of customer experience – NRF Events

The emotional side of customer experience – NRF Events | consumer psychology | Scoop.it

"We tend to think of positive experiences as only being significant at the moment they happen. But the anticipation of a happy occurrence or the warmth of that afterglow can actually mean more, said …"

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Ethical shopping is even harder than you thought

Ethical shopping is even harder than you thought | consumer psychology | Scoop.it

"Try to safely navigate cage-free and carbon-neutral in our game ..."

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How Cadbury is using experiential marketing to delight consumers

How Cadbury is using experiential marketing to delight consumers | consumer psychology | Scoop.it

"Cadbury is well known for its imaginative video ads, but lately it has been stepping up its marketing efforts with a series of experiential events ..."

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Consumers more receptive to emojis

Consumers more receptive to emojis | consumer psychology | Scoop.it

"Marketers are seeing stronger results from messaging campaigns that include emojis – those little digital cartoon characters – even as the number of emoji marketing campaigns continues to increase, a new study has shown ..."

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Microsoft's new what-dog-is-your-face tool is good, dumb fun

Microsoft's new what-dog-is-your-face tool is good, dumb fun | consumer psychology | Scoop.it

"What do you when you’re just a couple hours from Friday and having a hard time focusing? You play with What-Dog.net, the latest silly viral sensation from Microsoft Garage. It’s really fun! ..."

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These Super Bowl ads recreated in Lego are actually more fun than the real thing

These Super Bowl ads recreated in Lego are actually more fun than the real thing | consumer psychology | Scoop.it

"Just when we thought we were Super Bowl'd out, we find something that takes the magic of this year's ads and reimages it—IN LEGO! ..."

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New attractions and new technology make Disney World more fun and easy - New York Daily News

New attractions and new technology make Disney World more fun and easy - New York Daily News | consumer psychology | Scoop.it

"There's also some new technology in use in the parks that makes everything easier and quicker for visitors ..."

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Here's why TikTok may be more than a passing fad

Here's why TikTok may be more than a passing fad | consumer psychology | Scoop.it

"Seasoned marketers will often dismiss any new, hot app as a flash in the pan - just because a new platform gets the spotlight at SXSW, that doesn’t mean that it'll become a useful tool in a marketer’s arsenal down the line ..."

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Eleven marketing tips you can learn from selfies

Eleven marketing tips you can learn from selfies | consumer psychology | Scoop.it

"On #NationalSelfieDay, I only felt it appropriate to write an article on the social media phenomeon and how it has..."

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How Sephora is thriving amid a retail crisis

How Sephora is thriving amid a retail crisis | consumer psychology | Scoop.it

"The top beauty retailer in the world is embracing technology, not fighting it, and making its stores into playgrounds ..."

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Virtual staring contests : Kit Kat Brazil

Virtual staring contests : Kit Kat Brazil | consumer psychology | Scoop.it

"Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign ..."

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The most loved, fun, relevant, engaging, social, and helpful brands

The most loved, fun, relevant, engaging, social, and helpful brands | consumer psychology | Scoop.it

"Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD ..."

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Ad of the Day: Pine-Sol is clueless, except when it comes to cleaning, in 19 fun pre-rolls

Ad of the Day: Pine-Sol is clueless, except when it comes to cleaning, in 19 fun pre-rolls | consumer psychology | Scoop.it

"Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which set out to display its versatility and show viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors ..."

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Diet Coke prints literally millions of unique labels for new 'It's Mine' campaign

Diet Coke prints literally millions of unique labels for new 'It's Mine' campaign | consumer psychology | Scoop.it

"Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine." Every 12-ounce glass bottle ..."

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Ad of the Day: Android celebrates unlikely animal buddies in maybe the cutest spot ever

Ad of the Day: Android celebrates unlikely animal buddies in maybe the cutest spot ever | consumer psychology | Scoop.it

"Dogs and cats living together. Mass hysteria! The latest ad for Google's Android is hysterical, and adorable, as it features various pairings of different animal species playing and frolicking with each other ..."

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Quiz: Can you guess the brands behind these sixteen slogans?

Quiz: Can you guess the brands behind these sixteen slogans? | consumer psychology | Scoop.it

"A simple phrase can be a powerful brand cue. See if you can guess the brands behind these famous taglines and slogans ..."

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Via Jeff Domansky
Jeff Domansky's curator insight, February 1, 2015 9:46 AM

I thought this quiz would be a slam dunk. It's not! This is a tough one without the visuals. Have fun trying.