Looking for a needle in a haystack: new research shows how brain prepares to ... - The Almagest | consumer psychology | Scoop.it
From www.thealmagest.com - November 13, 2013 8:36 AM

"Many of us have steeled ourselves for those ‘needle in a haystack’ tasks of finding our vehicle in an airport car park, or scouring the supermarket shelves for a favourite brand..."