consumer psychology

"Keds has a rich history of sneaker collaborations, including partnerships with Taylor Swift, the MLB, Altuzarra, Staud, and more ..."

"Manufacturers of athletic clothing and footwear, like Adidas and Puma, are being forced to adapt to the pressures, mores, and volatility of high fashion, as ‘dad-sneakers’ become the flavour of the month ..."

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"Although many people love to walk, very few wear the appropriate shoes. Today, KEEN announces the launch of the first shoe designed specifically for walking. It is also PFA-free. Chief Innovator Rory Fuerst, Jr. discusses how walking saved his life and inspired him to create this shoe ..."

"Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce..."