"Oreo, the cookie brand, has extended its appeal to new audiences by driving cultural connectivity with a diverse range of consumers..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Wasabi, green tea and sake aren’t just foods in Japan, they’re also a few of the many versions of Kit Kats offered in the country ..." 
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"To keep consumers' love of bananas satiated, producers cultivated a banana strain known as the Cavendish, which was resistant to Panama disease but which had a somewhat different flavour ..."
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""Flavor Gurus” at the brand’s Vermont headquarters are chefs and food chemists trained to think like futurists ..."
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"UK marketers launching new alcoholic drinks face major obstacles to success, with a new report showing that eight in ten out-of-home drinkers rarely or never try such products ..."
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From
adage
"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."
Leona Ungerer's insight:
"How much of food marketing relies on the packaging? Frito-Lay is about to find out."
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