'Companies in traditionally “boring” industries may be fighting an uphill battle to break through the stigma, but untold riches await the companies who can most effectively tap into the psyche of young consumers ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Kenya is poised to enter a new mobile money economy era, judging by the steady rise in cashless transactions for goods and services ..." 
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