"This article looks at the different ways you could use online gifting in your store to improve your website conversion rate ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"See the chain’s £7m campaign, filmed by an Oscar-winning director and featuring Elbow’s cover of a classic Beatles tune ..." 
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"Retailers need to take a more considered approach to their choice of in-store music during the festive season as a significant proportion of shoppers feel strongly about this subject ..."
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"Inspired by YouTube unboxing videos, L.O.L. Surprise takes the act of unwrapping to a new level ..."
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"The survey was carried out across 400 towns across 10,000 points of sale and also factored in the buying behaviour of 4.00,000 shoppers on Woohoo, the companys ecommerce platform ..."
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