Nutella threatens legal action against biggest fan | consumer psychology | Scoop.it

"A die-hard Nutella fan loves the Hazelnut spread so much, she organised a global holiday around it, aptly named, World Nutella Day. Unfortunately for founder Sara Rosso, Nutella's parent company, Italy-based Ferrero SpA, weren’t all that thrilled with the idea, sending Rosso and fellow organisers a cease-and-desist letter..."