Around 74,000 people have signed a petition to stop Rolex from suing a small family-run company that makes $25 clocks for children | consumer psychology | Scoop.it
From luxurylaunches.com - January 22, 2023 10:05 AM

"A rose by any other name would still be a rose; so would a Rolex. One doesn't expect Rolex's well-established brand to feel threatened by a much smaller, ..."