consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How nostalgia is influencing consumer purchasing behavior

How nostalgia is influencing consumer purchasing behavior | consumer psychology | Scoop.it

"Feeling wistful about the good ole days this year? You’re not alone. Learn how brands can make an impact by bringing dormant nostalgic purchase behavior to the forefront ..."

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Hotels.com enlists dad from viral BBC interview to front Christmas message

Hotels.com enlists dad from viral BBC interview to front Christmas message | consumer psychology | Scoop.it

"Professor Robert E Kelly, who shot to fame last year after his bold kids interrupted a live global BBC TV interview, has fronted a Christmas ad with a message about family for Hotels.com ..."

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The story behind Old Navy's flag tee, a nostalgic — and accidental — phenomenon

The story behind Old Navy's flag tee, a nostalgic — and accidental — phenomenon | consumer psychology | Scoop.it

"The retail giant never expected for its Fourth-of-July line to become as tied to Americana as it is now, 23 years later ..."

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A new survey looks at the growing demand for diversity in how ads portray families

A new survey looks at the growing demand for diversity in how ads portray families | consumer psychology | Scoop.it

"We all know by now that the American family looks a lot different than it used to ..."

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Wave goodbye to the two-car family

Wave goodbye to the two-car family | consumer psychology | Scoop.it

"KPMG predicts that in about 25 years, fewer than half of U.S. households will own more than one vehicle ..."

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Via Catherine Kargas
Catherine Kargas's curator insight, November 18, 2014 8:38 PM

I think KPMG missed the mark on this one. In 25 years, driverless vehicle technology will pretty much mean that very few, if any, households will have one car, let alone 2.

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Pizza was the restaurant hero of 2020 - The New York Times

Pizza was the restaurant hero of 2020 - The New York Times | consumer psychology | Scoop.it

"Its ease and affordability made it a pandemic staple for many families and a rare bright spot in an industry that has been decimated ..."

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Peer motivated shoppers: The key to building loyalty

Peer motivated shoppers: The key to building loyalty | consumer psychology | Scoop.it

"Today’s consumers are increasingly complex; motivated by a number of different and often competing drivers. They move seamlessly between instore and online, and their purchasing decisions can often be unpredictable, making it difficult for retailers to fully understand the journey they take before making a purchase ..." 

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Mattel is working with young influencers and their families to inspire kids to be superheroes

Mattel is working with young influencers and their families to inspire kids to be superheroes | consumer psychology | Scoop.it

"Brands geared toward younger consumers, such as Mattel, Warner Bros. and DC Comics, are trying to create branded content that resonates with their audiences ..."

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Rise of the new teen tech influencers - Top Tech News

Rise of the new teen tech influencers - Top Tech News | consumer psychology | Scoop.it

"As the younger generation of creative talent leads the way for emerging technology, marketers and tech vendors are noting a new industry paradigm ..."

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Hotels cater to increasingly influential kids

Hotels cater to increasingly influential kids | consumer psychology | Scoop.it

"Children are becoming more influential in family booking decisions, and hoteliers are responding by catering to their needs and wants..."

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