Ad of the Day: Jeff Gordon, PepsiMAX get revenge on writer who said 'test drive' was fake | consumer psychology | Scoop.it
From www.adweek.com - February 28, 2014 12:08 AM

"PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. With more than 40 million views, the spot was an unquestioned success ..."

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