consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Could virtual and augmented reality ads be used to indoctrinate us?

Could virtual and augmented reality ads be used to indoctrinate us? | consumer psychology | Scoop.it

"When it comes to virtual and augmented reality, it’s not a question of if they will hit mainstream adoption, but when. And what does it mean for our future? ..."

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Apple removes the ‘Store’ from its retail branding as it pushes the experience

Apple removes the ‘Store’ from its retail branding as it pushes the experience | consumer psychology | Scoop.it

"Apple appears to be tweaking its branding for retail stores by removing the word ‘Store’, as spotted on the company’s website ..."

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Augmented and virtual reality are experiences, not screens

Augmented and virtual reality are experiences, not screens | consumer psychology | Scoop.it

"Google and Sephora execs showed how AR and VR enhance customer experiences ..."

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